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9/16/2011

How can Apple improve the iPod Touch?


OK, let's cut to the chase, folks. Apple's rumored October event is around the corner, and we're all expecting an iPhone 5 and a new crop of iPods, right?

Now, it's no mistake that I gave iPods second billing in that sentence. The iPod line doesn't print money for Apple the way it once did, especially now that the iPad and iPhone have entered the spotlight. Still, the iPod Touch continues to sell well as the often overlooked third pillar of iOS.

Apple needs to do more to bolster its star iPod, but what more can it do to improve the iPod Touch and keep it selling in spite of the allure of its higher-profile siblings? So let's put on the thinking cap, break out the crystal ball, and try to piece together the future for the iPod Touch.

Make it thinner
Gadgets can never be too thin, right? This is especially true for any iPod, which must fight desperately for pocket real estate in today's world of gigantic smartphones.

The problem is that its current 0.28-inch depth is already barely adequate for fitting today's standard headphone minijack.

Apple could give it a wedge shape, like the Macbook Air, keeping ports on the fat end and thinning to a blade at the other. Or, it could go without the headphone jack altogether and create a boon for the Bluetooth headphone market.

Regardless, thinness alone is not going to make the iPod Touch a holiday must-have. Apple must have something else up its sleeve.

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