Introduction to AdWords
Google AdWords is a service offered by Google that allows advertisers to buy advertising space on Googles search pages as well as other peoples websites. The program allows the advertiser to create a list of keywords that they would like to target, so that when people are searching for those keywords, or viewing a web page that contains those keywords, the advertisements are served up to that person. The advertiser generally pays on a per click basis, and the advertisements are unobtrusive and relevant and interesting to the person viewing them, making this program the best out there for people who want to advertise on the internet
What is AdSense?
AdSense is the service offered by Google that allows website owners to earn a steady amount of income from their website or blog without any effort other than the initial setting up of the system. The reason that this program is so popular and successful is because the advertisements that appear on your website or blog are on topic, that is, they are relevant to the content that is on your site. Say for example that your website is about shoes. With AdSense installed on your site, you could see a bar similar to the following down the side of your pages....
Signing up for AdSense
The process of signing up for a Google AdSense account is simple and painless.information they ask for. They will ask you to provide details on your main website (you may add more sites after the signup process). You will then need to wait for Google to approve your website (this is to weed out the spammers and illegal sites). After this is done, you will be able to sign in and start creating the ads for your website and tweak your AdSense account to match your needs.
AdSense Products
The three main products available in the Google AdSense program are AdSense for Content, Adsense for Search and Video Units.
AdSense for Content
If you've ever visited a website and noticed advertisements on the page with the heading "Ads by Google", these are AdSense for Content. There are two main categories for AdSense for Content; Ad Units and Link Units
AdSense for Search
AdSense for Search is a great innovation by Google. It is widely recognized that Google is the number one search provider in the world. AdSense for Search allows website owners to offer that advanced search technology on their websites. Not only that, but they have the potential of making money off each search performed.
In essence, what you are doing is creating your own search engine, based on the Google technology. You can further specify that the search engine only searches your own website, select what languages should be returned, and add in your own keywords to further filter the results.
After somone uses your custom made search engine, the will be taken to a page of search results. Advertisements will also be listed on this page that are related to the term being searched on, and you will earn money for each time someone clicks one of these ads. The genius behind this tool is that you are providing your website visitors with an advanced search tool to find what they are looking for, and once again, the advertisements served up are relevant to the visitors interests.
Video Units
Google uses YouTube to allow website owners to publish video content on their sites. A lot of website owners and bloggers are already taking advantage of this tool to create media rich content on their pages. What a lot of people don't realise is that Google also provides the opportunity to serve up unobtrusive ads with each embedded video. Once again, these ads can be targeted towards a specific keyword, and relative to the video being watched. There are many customisation options, allowing you to specify size, color and content.
Making Money
As you can see, Google AdSense is a wonderful tool, and allows website owners and bloggers alike to serve up advertisements on their pages that are effective and unobtrusive. But can you really make money off these ads? Well, the answer is yes, but how much depends on what your site is about (site content), how well it is set out (site design), and how many visitors you get (site traffic).
Site Content
To earn money effectively, you need to have a website that focuses on a particular topic. Ieally, you would have one main topic with different pages covering different aspects of that topic. For example, let's say that your website is about shoes. You would want to be creating a page (or a group of pages, depending on the size of your site) on ladies shoes, a page on flip flops, a page on slippers, etc etc. You will find that when you install adsense on your site, each of these pages will be served up with ads relevant to the subtopic you are targeting on that page.
Site Design
There are some important factors that should be taken into account when designing your site. To be able to maximize your profits from AdSense ads, you should have a clean design that is not too bogged down in images and animations. You should also try and have the keyword (that is, the topic of that page), mentioned at the beginning, middle and end of your page. The reason for this is that Google will search your page to determine what it is about. It is also a good idea to have these keywords in bold or underlined to emphasise the topic. If you have a page on ladies shoes, and you don't mention the words "ladies shoes", it's quite possible that the ads shown on that page will not be as relevant.
Site Traffic
The bottom line to making money online using AdSense is that you need visitors. Making money with AdSense is really a numbers game. The more people you get to visit your site, the more clicks you are going to receive on your ads. The topics of traffic building and search engine optimisation is beyond the scope of this page, but are definitely topics that you should research if you are serious about making money from your blog
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